Published: September 13, 2008
The most celebrated collegiate basketball rivalry between La Salle and Ateneo was broght into new heights when Adidas came to sponsor both school’s athletic apparel needs.
It’s a win-win situation. Athlete’s wear performance enhancing apparel (arguably) while the Sponsors take one of the best way of brand exposure.
And while Adidas enjoys the brand exposure brought by these two Varsity teams, it’s dominance will not last. That is because Nike came up with its own version.
Sponsoring Far Eastern University Tamaraws and the University of the East Red Warriors.
Nike introduced it’s System of Dress, a dress they dubbed as structured for better performance. It is a new design from Nike that makes basketball uniform lighter and more aerodynamic.
Talking about schools, these four teams – Ateneo, La Salle, FEU, and UE will battle it out in the Final Four of the University Athletic Association of the Philippines (UAAP). You will see them wear these System of Dress when the Playoff kicks in.
Now, the question is. Who will win? And no, I’m not talking about the schools.
Tagged with: Adidas, Collegiate Athletic Apparel, Nike
5 Comments on "Collegiate Athletic Apparel: Adidas and Nike"
Collegiate Athletic Apparel: Adidas and Nike : PinoyBlogoSphere.com (PBS) on Sat, 13th Sep 2008 2:58 pm
[...] Collegiate Athletic Apparel: Adidas and Nike [...]
apparelseeking.com - Seven7 Jeans Junior’s Bootcut Jean on Sun, 14th Sep 2008 12:35 am
[...] Collegiate Athletic Apparel: Adidas and NikeThe most celebrated collegiate basketball rivalry between La Salle and Ateneo was broght into new heights when Adidas came to sponsor both school s athletic apparel needs. It sa win-win situation. Athlete s wear performance enhancing … [...]
apparelseeking.com - Unplugged Label for Green Eco-friendly Baby Rib Spaghetti Cotton Tank on Sun, 14th Sep 2008 2:32 am
[...] Collegiate Athletic Apparel: Adidas and NikeThe most celebrated collegiate basketball rivalry between La Salle and Ateneo was broght into new heights when Adidas came to sponsor both school s athletic apparel needs. It sa win-win situation. Athlete s wear performance enhancing … [...]
richard on Thu, 18th Sep 2008 9:42 am
off-topic:
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Zachary Vishanoff on Sat, 3rd Jan 2009 3:27 am
I have posted six videos about Nike running the UO that you might find interesting. To find them goto the Youtube site and use the search there with keywords:nike university of oregon.